University Identity (UI) questions anew the individuality and the meaning of the existence of the university by asking, "what is Hiroshima University and for what purpose does it exist?" Then it adjusts and reorganizes the philosophy of "what does the university desire to be both now and in the future?" Then, using messages and symbols that embody those ideals in a unified way, the new brand image of Hiroshima University is established.

Through language and design, Hiroshima University is carrying out communication activities to promote the establishment of identity in the minds of faculty and students.

In Phase 1, questionnaire surveys were conducted to formulate HU's Identity Strategy and Action Plan. The purpose of the survey was to understand how the faculty and students, the university constituents, as well as other related persons such as businesses, the community, alumni, and parents, perceived HU and what hopes they have of the university.

Based on the analysis of these surveys, and through comparisons with other universities and establishing HU's Vision and Midterm Goals, it was made clear that HU should work toward gaining differentiation and predominance.

In Phase 2, in addition to the words which express the ideal of the university as derived from Phase 1, "A university which fosters human resources with the desire to take on challenges and make things happen," concrete concepts and a communication mark (logo) were designed which express the essence of Hiroshima University using keywords such as the university founding spirit and university principles, goal achievement, Hiroshima, people, and the fusion of education, research, and community cooperation.

This page introduces an article which ran in Hiroshima University's PR magazine "Hiroshima University Forum" (discontinued after No. 386 in February 2005). The article explains the history of the University's identity-promoting activities.

HIP Magazine was first issued in 2003 by the Hiroshima University Identity Project team, which is responsible for university identity promotion activities. (HIP Magazine was discontinued after issuing an extra number in December 2003.)