The Center of KANSEI Innovation develops Brain-Emotion Interfaces (BEI) that connect people to people and people to things with KANSEI (emotions), by employing leading-edge neuroscience, optical technology, and information and communication technology. Based on BEI, the Center promotes the development of products or services that increase the emotional wealth of users over time in various fields such as food, clothing and housing, mobility, electric appliances, education, and medical care. With these products and services, the goal of this initiative is to generate innovative connections between people and people, or people and things, and thereby create a happy society where things and emotions are well-harmonized.

• Hiroshima Innovation Center for Biomedical Engineering and Advanced Medicine was established to promote industry-academia-government collaborative research projects, taking advantage of unique local characteristics and utilizing the research results for the revitalization of local industries. After being adopted by the Japan Science and Technology Agency as a Project for Regional Industry-Academia-Government Collaborative Research Center Development in 2010, the Center launched support programs during the period from AY 2011 to AY 2015 while endeavoring to achieve the strategic goals. As a result, the Center earned high evaluation for having established a sustainable system for creating innovations. (General evaluation S)