The “4th International Start-up Innovate UG Congress”, organized by the University of Guanajuato, was held from October 28th to 30th, 2020. This edition was performed virtually through the CISCO WEBEX platform with more than 200 participants such as specialists in entrepreneurship from the USA, France, and Canada, representatives of the Mexican government, and the business sector.

The keynote speech was delivered on October 28th by Prof. Naotaka Hirami, Director of the Global Collaboration Division of the Office of Research and Academia-Government-Community Collaboration, HU, with a title: “How is Design Thinking different from PDCA process?”. In subsequent comments, the organizers informed us that the conference had received very positive feedback.

In short, this is one more example of the dynamic collaboration that exists between HU and Latin American universities. Particularly with Mexico, with whom, despite the global contingency, we maintain a close relationship to develop joint projects.