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Emotion Tech Co., a company specialized in analyzing and visualizing emotional data using AI announced the results of “All Japanese University Net Promoter Score (NPS) Survey”. Hiroshima University came to the 7th among 28 universities in Japan for “Alumni Attachment to their Alma Maters” ranking. Among the national universities, Hiroshima University ranked after the University of Tokyo (2nd place), and Kyoto University (3rd place).
In late August 2018, Emotion Tech conducted an online survey to the graduates of Japanese universities and collected 1,500 responses.
The survey was focused on “To what extent would you recommend studying at your alma mater to your friends or family?” The survey asked respondents how much the respondents’ experiences with the following seven items affected their “level of recommendations”: “The image towards the university”, “The location and the facilities”, “Tuition and scholarship”, “Curriculum and lectures”, “Campus life”, “Job hunting support”, and “After graduation”, affected the recommendation. NPS was calculated based on the responses from each item.
According to the survey results, Hiroshima University was ranked at the 7th place among the universities with a positive NPS score of +15%. The university had significantly high score for “The image towards the university” and “Curriculum and lectures”.
For more details of the survey results, please click HERE.
NPS University Ranking
|1st||Keio University (63%)|
|2nd||The University of Tokyo (60%)|
|3rd||Kyoto University (50%)|
|4th||Waseda University (41%)|
|5th||Kwansei Gakuin University (31%)
Doshisha University (31%)
|7th||Hiroshima University (15%)|
|8th||Aoyama Gakuin University, Nagoya University (9%)|
Source: the data above was extracted from the results of “All Japanese University NPS survey”
Net Promoter Score (NPS) was developed by Fredrick F. Reichheld and others at “Bain & Company”. NPS is an indicator showing the level of consumer loyalty: the higher the NPS score, the higher the consumer’s loyalty. It is claimed that NPS shows higher correlation with the revenue growth of an organization, compared with conventional customer satisfaction indicators. In the United States, it is said that 35% of the Fortune 500 has adopted NPS as their management tool . By checking alumni’s NPS for their alma maters, you can find out their degree of attachment to their alma maters.